The founder , Marta Ali , is an architectural and industrial designer. Her designs include one of a kind Architecture designs, set designs , furnitures, 3D surface designs, brand identities and luxury goods. Chief editor in chief of Martha Stewart Ling Magazine, Elizabeth Graves, called her designs "Stunning" at the "American Made " D.C. edition in 2017.
How it all started: growing up Marta Ali used to be inspired by the creative environments she saw in sci-fi movies as well as ancient architectural civilizations that happened in Ethiopia, which is her country of birth. At the age of 12, Marta Ali entered in to a national art contest where she received her first prominent artistic Award from the Most Honorable Maitre Artist World Laureate Afewerk Tekle which inspired her to keep pursuing creative ideas that can inspire people . Eventually, she studied architecture at higher institutions including at the Ethiopian Institute of Architecture, Building Construction and City Development and at the Catholic University of America where she was inducted to the Grand Chapter of Tau Sigma Delta, which is the only accredited Honor Society for Architecture and Allied Arts.
While pursuing and practicing architecture she realized that the industry really needs a major intervention from other industries such as manufacturing. That's why she started this creative venture to find ways to push the boundaries of the building industry which she operates in mainly.
Currently Marta Ali is also serving as a Commissioner at Alexandria Commission for the Arts where the she is responsible for providing advise to the Office of the Arts and City Council to strengthen Alexandria's City Scape , further public access to the arts and cultural matters identified by the A.C.A.